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APAC region, as the largest market for mobile Value-Added Services (VAS)




Expectations are very exciting when it comes to the mobile Value-Added Services (VAS) market in APAC with Japan as a potential market for voice over Internet protocol (VoIP) services market. The market is categorized into two major segments by platforms which are mobile internet services and mobile messaging services, of which mobile internet services accounted for close to 69% of the market share in 2016, according to Technavio Research.
Other potential markets in the APAC region include countries like South Korea, India, China, and Singapore. As (Asia Pacific) APAC has the largest customer base, the region is expected to have accelerating demand for VoIP services among individual and corporate users.

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