Steadily, retailers sell their products and goods through multiple mediums
such as brick-and-mortar stores, e-commerce, and m-commerce. This is called
omni-channel retailing.
In effect, with the growing penetration of the Internet and improving
network infrastructure, retailers have started increasing their reach and have
revolutionized customers shopping experiences with the help of e-commerce and
m-commerce. This has helped retailers and wholesalers save costs on
brick-and-mortar store rent, maintenance, and staff.
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