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Real-time location based advertising supported by GPS-enabled smartphones



I have the pleasure to recall that, Real-time location based advertising supported by GPS-enabled smartphones has an edge over legacy advertising media. Targeting potential customers through location-enabled search and advertising helps enterprises categorize customers based on their typical behavioral patterns. Doing so improves the ability of an advertising campaign to yield results. The popularity of social media among end-users also significantly contributes to the growth of the advertising market.

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