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The big data and analytics technology has found significant usage in the Customer Relationship Management (CRM) marketplace




I have a pleasure to recall that, the big data and analytics technology has found significant usage in the Customer Relationship Management (CRM) marketplace.
In effect, with predictive analysis and customer intelligence gaining traction in the industry, it can be said with certainty that Customer Relationship Management (CRM) and analytics integration is here to stay.
Sales and marketing have been benefiting from these technological advancements alongside customer services, IT, and finance departments gaining equally from access to CRM databases.

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