When it comes to the gobal Scotch whisky market, the most
exciting is to see that, the global Scotch whisky market is
consolidated with the presence of many well-known international vendors.
Then, one can observe that, these vendors compete on the basis of price,
quality, innovation, age, authenticity, distribution, and product promotion.
According to Technavio Research, Vendor performance in the market may be
affected by changing consumer spending patterns. It may also be affected by
consumer tastes; regional, national, and local economic conditions; and
demographic trends.
It is important to recall that, changing economic conditions are affecting
customers’ living standards and could also affect a vendor's business. Manufacturers
have distilleries in Scotland and produce different types of Scotch whisky.
“Intense competition among vendors coupled with rapid technological changes
constitutes a significant risk to vendor operations. Therefore, to survive and
succeed in a stiff competitive environment, it becomes imperative for vendors
in the market to distinguish their product offerings through a clear and unique
value proposition,” says Manjunath Reddy, a
lead alcoholic beverages research
analyst from Technavio.
Among key vendors, we have Bacardi,
Beam Suntory, Diageo, Pernod Ricard, and William
Grant & Sons.
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