For those who are unfamiliar, there
are many ways to take advantage of marketing analytics. In effect, they can be used to create a
dynamic landing page tailored to each customer based on factors such as what
region they live in; or what link brought them to the site; applying a coupon
code automatically if the customer clicked on a link advertising a discount.
Analytics
can also provide a customized browsing experience, showing customers products and
services most relevant to their needs and interests.
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