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There is still room for organizations to use data more effectively to better understand and address customer needs



I recall that, the Talend consumer and IT business survey suggests there is still room for organizations to use data more effectively to better understand and address customer needs. In effect, the rewards for improvement may be compelling; research suggests businesses are losing nearly $62 billion per year through poor customer service.
One can observe that, as big data and cloud tools improve, customer acquisition and retention may become increasingly competitive. Companies can seize today’s window of opportunity by optimizing customer management tools and data to keep pace with constantly evolving consumer needs, deliver top notch engagements, and maintain a competitive edge.

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