Today’s current unlimited data plans are not meeting the needs or interests of mobile users

A new survey from MATRIXX Software seems eloquent on the idea that, U.S. Mobile Carriers are missing the mark with Unlimited Offerings.

According to the recent national (U.S.) survey, 58 percent of all mobile users, including those on unlimited plans, would change their mobile service today if they had more choice and control over how they used their data.

In fact, if they could choose the best plan to meet their needs in the moment, over 50 percent would change their data plan at least once a month - some as frequently as every day.

These findings are in stark contrast to the current trends from U.S. wireless carriers, who have each rolled out new, unlimited offerings in 2017.

 “Despite the recent unlimited plan wars, consumer preferences are trending towards individualization, where the customer can choose products and services they most want at the time and location they most need. Mobile data is now a necessity and consumers are demonstrating they are willing to pay for it, as long as it comes with greater insight, control and choice,” said Dave Labuda, Founder, CEO and CTO, MATRIXX.

In summary, the findings of this survey demonstrate that today’s current unlimited data plans are not meeting the needs or interests of mobile users. Consumers have indicated what they most want in their mobile service is value on their own terms, which includes choice, transparency and a level of control that allows them to personalize their plan to best fit their unique and immediate needs.

MATRIXX Software conducted the survey in May 2017 with 2,288 smartphone users, across the United States, ranging in age from 18 to 70 years old.