New Talend survey reveals gap in consumer vs. company beliefs. I can see that, sixty-three percent of IT respondents indicated that using data to better understand customers is a top business priority for 2017, with 80 percent of companies ranking it at an eight or above on a 10-point scale. Due to the strategic nature of customer-360 initiatives, many are being led by C-Level executives: CEOs or COOs hold this responsibility at nearly half of participating companies (42% combined), followed by CIOs and CTOs (39% combined). Today’s IT organizations also recognize the importance of putting customer data in the hands of more employees, with 80 percent of surveyed companies indicating they’re making customer data accessible across multiple business units.
New Talend survey reveals gap in consumer vs. company beliefs. I can see that, sixty-three percent of IT respondents indicated that using data to better understand customers is a top business priority for 2017, with 80 percent of companies ranking it at an eight or above on a 10-point scale. Due to the strategic nature of customer-360 initiatives, many are being led by C-Level executives: CEOs or COOs hold this responsibility at nearly half of participating companies (42% combined), followed by CIOs and CTOs (39% combined). Today’s IT organizations also recognize the importance of putting customer data in the hands of more employees, with 80 percent of surveyed companies indicating they’re making customer data accessible across multiple business units.
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