The modern shopper has transformed the ways retailers and manufacturers operate and maintain profitability

Steadily, one can observe that, the modern shopper has transformed the ways retailers and manufacturers operate and maintain profitability, as shoppers expect merchandise assortments to meet their needs from the first attempt.

The JDA Voice of the Category Manager survey, conducted by JDA Software Group, Inc., reveals findings from nearly 100 professionals responsible for category management and merchandising activity in North America.

Survey respondents cited personalization and localization (68 percent) and increased development of digital technologies (62 percent) as the top two priorities they plan to implement within the next year to reach modern shoppers.

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