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Here is why the global chocolate market is highly fragmented



Steadily, one can observe that, the global chocolate market is highly fragmented because of the presence of numerous small and large vendors who compete based on numerous factors such as price, quality, innovation, service, reputation, distribution, and promotion. The increasing vendor competition can encourage vendors to reduce their product prices, negatively affecting their vendor margins and market growth.
Technavio market research analysts identify the following key vendors: Mars, Mondelēz International, Nestlé, and Ferrero.

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