Here is why Logistics has become an integral component of an e-commerce business

It is now obvious that, Logistics has become an integral component of an e-commerce business as it is responsible for planning, control and flow of products from the point of origin to end-consumers.

According to Research and Markets, the proliferation of the e-commerce sector and consequent rise in cross-border (international) e-commerce trading activities has been one of the major factors driving e-commerce logistics market worldwide.

With the expansion in breadth of offerings of e-commerce companies, reliable and robust logistic service is crucial for firms of all sizes.

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Here is what explains the growing adoption of courier management software

For many analysts , the increasing need for inventory level management and the movement of goods in real time to minimize the lack-of-stock situations are the major reasons for the growth of the market. Increased product availability and reduced inventory costs are also driving the market growth, according to Technavio Research.

The path to success in today’s omni-channel market

Steadily, it is interesting to observe that , manufacturers and retailers plan to prioritize investment in big data and predictive analytics over the next years. In fact, companies are realizing that the path to success in today’s omni-channel market is to analyze and react to consumers’ preferences and behaviors, ultimately truly understanding how, why, and in which manner they wish to shop. On this momentum , data-driven technologies can help companies make more informed localized merchandising decisions that, in turn, enhance the shopping experience for the customer and improve the brand’s bottom line.

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