It is clear
that, beyond dealing with diseases like drug-resistant Gonorrhea, which affects
an estimated 78 million people globally, or TB, which affects 10 million people
worldwide, or even the 1 million+ people in the U.S. who get hospitalized with
Pneumonia annually. Or bioweapons
like Anthrax. Unfortunately, it is hard to discover new antibiotics.
Steadily, it is interesting to observe that , manufacturers and retailers plan to prioritize investment in big data and predictive analytics over the next years. In fact, companies are realizing that the path to success in today’s omni-channel market is to analyze and react to consumers’ preferences and behaviors, ultimately truly understanding how, why, and in which manner they wish to shop. On this momentum , data-driven technologies can help companies make more informed localized merchandising decisions that, in turn, enhance the shopping experience for the customer and improve the brand’s bottom line.
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